VCU (Splash Page Tests)
Splash Page 1
Splash Page 1 Popup
Splash Page 2
Splash Page 2 Popup
UNIFI PROTOCOL (Blog design)
My employer wanted a blog for new customers, a more beginner-friendly hub of information to serve as an alternative to their main website targeted towards users already in the industry.
Also, it had to be done in one week.
FLOWCHART
To echo the simple UX requirements, the user's possible paths were extremely simply, as we did not want the possibility of nervous learners getting lost clicking around and becoming discouraged from learning more.
BASIC PERSONAS
The two personas below embody the theoretical users we had in mind.
ANIMATED WIREFRAME MOCKUPS
I put my surplus time into animated wireframe mockups; This extra step reinforced our communication in development and increased comprehension between departments.
#1 - The simplest layout to code, offering smooth animation to entice the site's users.
#2 - Intuitive navigation and layout partially mimics the company's new website, reinforcing brand identity.
#3 - Impressive greenfield JavaScript, but the navigation learning curve may alienate less web-savvy users.
Render Final Graphics:
Like I had predicted, #1 was the most popular both with small test groups, as well as fellow employees.
The below graphic reflects the change in layout that was requested by the moderating team.
The project was a complete success and finished in under a week!
